It looks like Samsung has begun working on its own graphics cards. Originally reported at GraphicsSpeak, the Korean electronics giant is readying to add in-house GPUs to its growing hardware portfolio.
Samsung Graphics Card Coming?
Jon Peddie, the prominent analyst of Jon Peddie Research (JPR), has been looking at Samsung’s job openings, research papers and patterns to learn that the company is seriously working on building a pretty groundbreaking graphics card architecture.
Samsung recently hired Dr. Chien-Ping Lu aka CP – the developer of Nvidia’s nForce IGP – to work on their home-brewed GPU and take it across the finish line. Peddie writes in his report:
When you take powerhouse company like Samsung, with biggest and best fabs, the biggest and fastest memory devices, a consumer product group that sells smartphones that cause Apple too many sleepless nights, and add a breakthrough GPU design, the first new GPU design in over a decade, the confluence of capabilities is nothing short of breath taking.
The analyst expects to see a new product no later than this time next year. But the question is what industry is Samsung eyeing to launch in?
As for the answer, I have little doubt that their initial launch will end up more in the smartphone segment. There’s already a rumor pointing to Samsung developing a gaming phone to rival the likes of Razer Phone and Asus ROG Phone.
The report also talks about the possibility of the Samsung extending its GPU efforts to other markets, including TVs, gaming consoles, and even PCs.
Yes, you heard it right. The Korean giant could very well introduce its own graphics card in the desktop space. With so much money to be made in AI and professional market, the possibility of Samsung entering the race with Nvidia and AMD can’t be ruled out.
We don’t have an official confirmation on this, and it’s unlikely that Samsung would comment on an unreleased product.